Shirley Wenger is a professional journalist and editor who has been working in the publishing industry for more than 15 years. She is an award-winning...Read more

Approximately 80% of people check their smartphone before they brush their teeth. With a huge audience hooked to their phones, if you’re not marketing to people via their smartphones, you are missing out on engagement with your target audience. If you’re new to the world of mobile marketing, it’s time to look at some effective strategies you can use to capture your audience and increase traffic from mobile devices

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1. Know Your Audience

When it comes to mobile marketing, this means understanding which social media platform most of your audience uses. Are they using their phones to check Instagram? Facebook? Twitter? Snapchat? LinkedIn? You can waste valuable resources – think time and money – if you’re not reaching the right social media channels.

Mobile Marketing

2. Make Your Website Mobile Friendly

Keep it brief. Often when people check their phones for short periods – with so much competition, they have no time to waste. Without a user-friendly website, you will not attract the mobile crowd. To achieve a mobile-friendly website, ensure the site loads quickly, is easy to read and is simple navigate on any device. Try Google’s Mobile-Friendly Test Tool to check if your website is going to make the grade!

3. Create Your Own App

Having your own branded application available on any device creates visibility. While scrolling through their Appstore – they’re going to see your brand. In turn, this means increased brand recognition and a direct way to market to your customers. Assure your Mobile marketing is meaningful, relevant and provides value; a great way to get started is to create or “mobilize” a reward program for your customers.

4. Don’t Forget SMS Marketing

You have a database of phone numbers and what are you doing with them? Engage in SMS or text marketing, as this is an extremely effective way to get brief messages out to your customers. You can share promotions, ask for feedback, send coupons, and so much more via a text message. While emails can often remain unopened and unread, people have a hard time ignoring a text message.

5. Create location-based services

Keep it local, keep it relevant. Location-based services offer users relevant information about products and services in the area. Also, this approach is highly targeted toward an audience most likely to respond to your marketing.

Develop your effective marketing strategy

If you’re not engaged in mobile marketing, don’t delay any longer. Today, successful marketing today involves a multi-channel approach, and that includes mobile marketing. When you adopt these effective strategies, you’ll drive traffic and sales.

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Shirley Wenger is a professional journalist and editor who has been working in the publishing industry for more than 15 years. She is an award-winning writer and her work has been featured in various publications, including The New York Times, The Wall Street Journal, and Time Magazine.

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